The Most Comfortable Shoe in the World

Have you heard of Allbirds?

Mary Meeker, Partner at Kleiner Perkins, mentioned them in her highly-coveted Internet Trends report–a fascinating 300+ slide deck that I read every year.

After I saw it mentioned in the VC report, I started reading more about Allbirds, a footwear brand that launched March 1, 2016. I wondered what all the fuss was about and figured I’d order a pair online when I saw that their only retail location is located one block away from my work. SCORE!

When I went, the store was MOBBED. There’s limited selection, which makes it easy. You can either buy running shoes or slip-on loungers in a handful of colors.

Here’s the background.

• Made from superfine merino wool from New Zealand sheep.
• Turned into fabric in an Italian textile mill.
• Assembled in South Korea.
• Shipped in its own shoe box, which minimizes packaging.
• Washable.
• 30-day, no-questions-asked return policy

Since my purchase one week ago, I haven’t worn any other shoe. I don’t want to take them off; they’re so comfortable.

The only wrinkle is that I tried on two different colors and the black lounger felt tighter and less comfortable than the grey lounger. I have no idea why. But my suggestion is to order at least two colors to make sure it’s exactly the right fit. The one pictured above is the one I bought.

Of if you’re local, go check out the retail store.

99 Hotaling Place, San Francisco–half a block from the Transamerica Pyramid.

Do you own these shoes?

Have I convinced you to try a pair?