You know what I love best about the Rodarte label? That the creators are two LA-loving, UC Berkeley-educated sisters. We went to Pop Up magazine this week (more on that later) and a photographer showcased snapshots that she took while following the duo for a couple weeks. The magazine issues are live (as in played out on stage) without any archive of the event production. So I can’t post any pictures from the event, but below are some I found online of Rodarte fashion.
A quote from one of the sisters Laura Mulleavy on what inspires her: I think it has something to do with living in L.A. I tell people who come here, “I want you to drive out to Joshua Tree or even Death Valley, because you’ll experience this weird freedom of living here, that you are in this alien, bizarre, prehistoric landscape that feels like the edge of the universe.”