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Catherine Gacad

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Money Monday: Lin$anity

I don’t have any money-making, cost-saving tips for you today. If you know of any, pass them along. I could use some help. Keith was reading a description of people with my Chinese astrological yesterday. It said wood rabbits tend to be spendthrifts. Uh-oh. I must un-bookmark Asos.com.

Jeremy Lin. Since he seems to be the topic du jour, let’s talk about him. Here’s what I’ve heard.

– Has surpassed 1 million followers on Twitter.

– Currently has the #1 selling jersey.

– Estimated that he has added an additional $10 million to the league thus far in terms of more people coming to the games, more merchandise sold, etc.

– Estimated that 40% of U.S. consumers know who Jeremy Lin is.

– His endorsement potential is anyone’s guess, but obviously sky’s the limit at this point, especially given his popularity in China.

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02.13.12

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Welcome to my site, derived from an advice column I wrote while getting my MBA. I live in the San Francisco Bay Area. I give helpful, opinionated advice based on my own experience and from the expertise of my extensive network. For more, click here.

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