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Thoughts on the Incentive Structure of the Industry

IMG_3733I’m no bridezilla, but the butterflies are definitely kicking in.

My fascination with becoming a wedding planner on the side has completely vanished.  Here’s why.  There are so many things out of a planner’s control—more so than other jobs.  You rely on vendors and relationships and if they can’t live up to the bargain, then you look negligent as a wedding planner.  Sure, you can have back-up plans, but who wants a job where they’re always coming up with a plan B because someone that you’ve contracted with cannot seem to deliver!  It’s extremely stressful especially for someone like me.

I demand good service because I know that I would deliver the best possible service if I were in their shoes.  Don’t say you’re sorry you didn’t return my voicemail.  I don’t want to hear anymore apologies.  Just do your fucking job!

A different incentive structure needs to be put in place.  Typically (this is from my experience) vendors ask for a deposit and then the rest is due 30 days prior to the event.  But what needs to happen is a deposit, then the rest is due after they have completed their service.  This is the case for both my DJ and photographer.  That’s why they respond to my emails.  They are incented to.  Now that I’ve given the full amount to some of my vendors, they seem to have taken off on their own honeymoons.  Give me back my money if you can’t do your fucking job!

It’s a huge lesson.  If I were ever to go into the event business, don’t work with anyone who charges the full amount prior to completion.  They suck!

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05.17.10

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Comments

  1. patrick Weseman

    December 15, 2013 at 9:16 pm

    Great advice.

    I know someone who is a DJ and does lots of weddings. He charges full payment before the event. I guess he is responsible but it all seems like a hustle to me.

    I think all of business needs to follow your advice.

    Reply
    • Catherine

      December 21, 2013 at 12:00 pm

      seriously, patrick, you learn as you go. i don’t ever plan on having such a huge event expense like a wedding, but it is something to learn just in case people have to plan a conference or a big work event, etc.

      Reply

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Welcome to my site, derived from an advice column I wrote while getting my MBA. I live in the San Francisco Bay Area. I give helpful, opinionated advice based on my own experience and from the expertise of my extensive network. For more, click here.

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