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Catherine Gacad

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The Entrepreneurial Pact

IMG_3551If I owned my own business, I would promise to be professional at all times.  I’d promise good customer service.  I’d promise responses to emails in a timely fashion.  In other words, I wouldn’t treat my customer as if they didn’t exist.  How would I expect to grow my business then?

Here’s my dilemma: wedding vendors.  Some don’t respond AT ALL.  Some take forever to respond.  I personally think it’s bad business when you have to project manage these businesses.  I am—in all ways—project managing my vendors.  It’s ridiculous.  I still have yet to find a makeup artist.  I love it when they don’t respond to clarifying questions that I have.  It’s like, why bother on their part.  Why bother?  Don’t you want my business?  It’s such a joke that I told myself.  You know what, I’m going to book the first makeup artist who responds to my email within 24 hours.  Can it be that hard, people?!

I can understand slacking once you’ve inked a contract.  Let me caveat that by saying I PERSONALLY WOULD NEVER DO THAT.  But in one case, I told someone that I was ready to sign the contract if he could simply answer some final questions.  I haven’t heard from him in two weeks.  WTF, people.  What the fuck?

You know how doctors take the Hippocratic oath?  Business owners need their own creed.  I swear to treat my customers with respect at all times

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04.22.10

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Welcome to my site, derived from an advice column I wrote while getting my MBA. I live in the San Francisco Bay Area. I give helpful, opinionated advice based on my own experience and from the expertise of my extensive network. For more, click here.

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