Kudos to me for discovering our wedding venue which has been hailed by Travel + Leisure as the budget, chic place to be in Palm Springs. Yes, I rock. Thank you very much. I know, Dear Readers, you are all dying for an invitation…only if you are nice to me.
“Like Target and Mini Cooper, JetBlue and H&M, Ikea and Ralph Lauren’s Rugby line, Ace has verve, a kind of youthful can-do exuberance that is particularly appealing when so many enterprises are anxiously battening down the hatches. “In times of economic stress, people crave emotion and substance, a sense of honesty and authenticity,” says Alex Calderwood, one of Ace’s three founders. “The brands that have a perspective and a point of view, that are creating something of substance, will be okay,” he continues, noting, apropos of Palm Springs, that “this is the time to be more aggressive, more creative, and more innovative…to create reasons for people to be here at the hotel.”
“Not least among those reasons, obvious but true, is Ace’s decade-long commitment to offering a category of rooms for under $100.
“Though the idea of a high-design $100 hotel room is not new—in 1990, Ian Schrager opened the super-affordable Paramount on West 46th Street off Times Square—it is especially timely now. Indeed, the budget hotel is in the process of being reinvented (including by Schrager himself), and Ace epitomizes what might be called a New Bohemian attitude and style: hotels that are not stripped-down and minimalist but rather idiosyncratic, cool, and casual.”
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